Define your digital communication strategy
A well-designed digital communication strategy is essential for any company wishing to promote its brand or products online and strengthen its reputation. Digital marketing encompasses all the techniques and tools used to reach and engage Internet users via various digital channels.
Our digital communication strategy is built around three pillars: email marketing, social network marketing, and SEA (Google Ads and Shopping in particular).
Email marketing
Email can be used for a variety of purposes: promoting products or services, building customer loyalty, generating sales, and so on. It can take a variety of forms: newsletter, promotional offer, invitation to an event, survey. An effective emailing campaign must be targeted and as personalized as possible. That is why it is crucial to segment your contact base beforehand. Finally, campaign performance must be measurable. Indicators such as opening and reactivity rates need to be analyzed for optimization purposes.
Sales promotion
Sales promotion for an e-commerce site encompasses all the actions put in place to boost sales and attract the attention of visitors: promotions, flash sales, contests, and so on. It creates highlights that punctuate activity throughout the year, adapting to the seasons, commercial events (sales, Black Friday) and the specific needs of consumers.
A true pillar of digital communication strategy, sales events help to boost website visibility, build customer loyalty and optimize natural referencing. By offering a renewed and engaging experience, it improves customer acquisition, increases conversion rates and encourages visitors to return, thus promoting overall growth in e-commerce activity.
Search Engine Advertising (SEA)
SEA (Search Engine Advertising) involves the purchase of advertising space on search engine results pages. The main objective is to gain visibility on competitive queries, attract qualified traffic to your website and thus increase your conversions.
Google Ads is today’s most widely used online advertising platform. It enables advertisers to create ads that appear above Google’s organic search results on targeted queries.
Google Ads offers a wide range of targeting options, making it possible to reach a specific audience based on criteria such as geographic location, interests or search behavior. Advertisers only pay when users click on their ads. The CPC (cost-per-click) varies according to the popularity of the query, based on a bidding system.
Google Shopping enables e-tailers to promote their products directly in Google search results. Google Shopping ads display detailed product information, such as images, prices and user reviews, making it easy for consumers to compare and buy. Google Shopping offers both organic results and cost-per-click sponsored ads.
Store Optima helps you define and implement your digital communications strategy
Email marketing
Design and optimization of email campaigns tailored to your audience.
- Audience segmentation and targeting to personalize your communications
- Design of quality content to catch your audience’s attention
- Campaign automation to interact with the right customers, at the right time
Sales promotion
Animation of your website to create engagement
- Design and implementation of a sales event calendar
- Creation of marketing content tailored to your brand or website
- Performance analysis and detailed reporting on the effectiveness of events
SEA
Management of your Google Ads and Google Shopping campaigns.
- Analysis and selection of relevant and profitable keywords for your business
- Management and optimization of Google Ads & Shopping campaigns
- Monitoring and reporting of campaign performance, and optimization