Selling on Amazon and other marketplaces
Marketplaces have become essential online distribution channels for goods and services. Selling on Amazon or any other marketplace enables brands and retailers to offer their products to a wide audience without having to manage the technical and logistical aspects of an e-commerce website. Here is an overview of how they work, and how they can benefit your business.
How to sell on Amazon and other marketplaces?
Selling on Amazon or any other marketplace requires the creation of an account and product listings. Orders are managed via a dedicated interface, like Amazon Seller Central. The marketplace generally takes a commission on each sale made. The main steps involved in selling on marketplaces are:
- Registration and account creation: the seller must create an account, and enter details of his company and activity.
- Creation of product listings: for each product, the seller provides a description, price, images and stock information.
- Transaction management: the marketplace manages payments, often offering a variety of options (credit cards, PayPal, etc.).
- Logistics and delivery: some marketplaces, such as Amazon and Cdiscount, offer logistics services (Fulfillment). Others leave this responsibility to sellers.
- Customer service and after-sales service: marketplaces generally provide a customer support interface, putting buyers and sellers in touch with each other when necessary.
What are the advantages of selling on Amazon and other marketplaces?
Selling on marketplaces offers several significant advantages:
- Increased visibility: marketplaces attract substantial traffic, giving your brand and products high visibility, for a limited marketing investment.
- Access to an international market: many marketplaces have an international presence, enabling sellers to reach customers all over the world with just one click.
- Trust and credibility: consumers tend to trust large marketplaces thanks to their buyer protection policies and customer service. This increases your chances of making sales.
- Integrated tools and services: many marketplaces offer integrated analysis tools, logistics services and payment options, simplifying business monitoring.
Store Optima supports you in your sales strategy on marketplaces
Getting started
Strategic planning and onboarding on marketplaces
- Finding the right products, at the right price, and selecting the relevant marketplaces to sell on
- Creation of seller accounts and optimized product listings
- Feed management and automation
Promotion
Marketing and promotion of your products on marketplaces
- Seasonal promotion campaigns and marketing offers
- Management of paid advertising campaigns (Amazon Sponsored Products, etc.)
- Benchmarking & pricing strategy
Monitoring
Regular business activity monitoring on the marketplaces & optimizations
- Analysis and reporting of activity on each marketplace
- Order management, customer service, management of customer reviews
- Fulfillment and inventory management