Search engine optimization for your website
SEO (Search Engine Optimization) is a set of techniques designed to improve a website’s ranking and visibility in the results of search engines such as Google or Bing. The main aim of SEO is to generate natural traffic to a website by making its pages relevant to search engines.
The three pillars of SEO
1) Technical aspects: your website’s design and technical aspects are the foundation of your search engine optimization strategy:
- Website architecture
- Page loading speed
- Mobile friendly
- Structure of URLs
- Title and meta description
- Text formatting with H tags
2) Content: the editorial content of your website must be valuable and relevant to the theme of your page. It must contain the keywords that web users are looking for, and answer their questions. Texts must be properly structured to enable search engines to analyze them easily.
3) Backlinks: these are links from other websites pointing to yours. High-quality backlinks from reputable websites reinforce your website’s credibility and authority, and are a key element of any SEO strategy. Netlinking is an SEO technique for acquiring quality links to a site to reinforce its authority.
Store Optima helps you build your website’s search engine optimization strategy
SEO audit
Analysis of the technical, structural and content aspects of your website
- Identifying the obstacles to your website’s SEO
- Detailed recommendations for optimizing your SEO
- Clear, actionable plan
SEO copywriting
Blog articles, product descriptions, promotional offers…
- Creation of relevant content, tailored to your audience
- Targeting strategic keywords for your business
- French / English translation
Netlinking
Attracting quality backlinks from reliable and relevant websites
- Identifying the best partnerships opportunities and contacting the prospects
- Management of link-building campaigns
- SEO impact monitoring